83" A90J | BRAVIA XR | MASTER Series OLED | 4K Ultra HD | High Dynamic Range | Smart TV (Google TV)
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Enjoy personalised content and new entertainment with Google TV™
- XR OLED Contrast PRO delivers unprecedented blacks and incredible brightness
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While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
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Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Acoustic Auto Calibration
No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimised to your room.
Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Dolby Vision and Dolby Atmos
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.
XR OLED Contrast Pro
With XR OLED Contrast Pro using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR Triluminos Pro
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what's important - the picture.
- Best For gaming
- Released 2021
When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)
This product is searchable
Search for this product by using any of the following codes or IDs
- XR-83A90J AZ1