Latest Offer

Get a Grip

Bonus grip with selected Sony cameras throughout September*

Latest Offer


BONUS Spark Sport subscription and Tournament Pass with any 55" or larger Sony Android TV purchase*.

Promotion runs between 23 August 2019 and 25 September 2019.

Terms & conditions apply.

New Release

Made for the moment

α6100 & α6600

Introducing two new APS-C cameras.

Capture the world around you with α6100 - Perfect for vlogging & everyday photography.

Power in your hands with α6600 - Premium all-rounder for video and stills.

New Release

Only music. Nothing else.


No noise, no wires, no distraction.

Just exceptional sound, industry-leading noise cancellation and pure listening freedom.

Latest Trending Products
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Our Stories


Create with Confidence

We used to dream about being rockstars & astronauts.

Now we blow out the candles and wish for YouTube fame and glory on the 'gram.

Follow us as we tell the stories of some of our favourite creators,

people who didn't stop at wishing, and find out what it takes to create full time.

Latest Releases
  • Model: SEL200600G
    $3,399.95 NZD
  • Model: SEL600F40GM
    $23,999.95 NZD
New Release

Unlock the world's colours


Ultimate realism

Make it real with lifelike pictures and sound

New Release

The outdoors type

PG10 Portable Wireless Speaker

Outdoor or indoor, the choice is yours.

Perfect for outdoor parties and BBQs with outdoor party mode and built-in handles.

Splash-proof top panel doubles as a table with cup holders!