Competitions

Sony - Alpha Awards Competitions

The Alpha Awards return in 2020
to bring together the greatest images from Australia and New Zealand,
captured on Sony Alpha cameras and lenses.

Submissions close 24 May 2020.

View details


Image © Tony Law

New Release

New ultra-wide lens

SEL20F18G

A high-resolution, ultra-wide angle prime G lens
Remarkably compact and lightweight versatile lens from the G-series

View Details
New Release

No cable required

GPVPT2BT

Shooting grip with built-in BLUETOOTH wireless remote control.
An ideal grip and tripod for still and movie shooting without having to touch the camera.

View Details
Latest Releases
  • WF-1000XM3 Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    WF-1000XM3 Wireless Noise Cancelling Headphones (Black)
    Model: WF1000XM3B
    $449.95 NZD
  • 65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD65A9G
    $7,499.95 NZD
  • WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Black)
    Model: WHXB900NB
    $449.95 NZD
  • 65" A8G OLED 4K Ultra HD Android TV with Acoustic Surface Audio , , hi-res View Details
    65" A8G OLED 4K Ultra HD Android TV with Acoustic Surface Audio
    Model: KD65A8G
    $6,999.95 NZD
  • WH-CH510 Wireless Headphones (Black), , hi-res View Details
    WH-CH510 Wireless Headphones (Black)
    Model: WHCH510B
    $129.95 NZD
  • 55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD55A9G
    $5,499.95 NZD
  • Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP, , hi-res View Details
    Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP
    Model: ILCE7RM4B
    $5,699.00 NZD
  • 77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD77A9G
    $16,999.95 NZD
  • RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF, , hi-res View Details
    RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF
    Model: DSCRX100M7
    $2,199.95 NZD
  • Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res View Details
    Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens
    Model: SEL20F18G
    $1,899.95 NZD
  • APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , hi-res View Details
    APS-C E-Mount 16-55mm F2.8 G Zoom Lens
    Model: SEL1655G
    $2,399.95 NZD
  • Shooting Grip With Wireless Remote Commander, , hi-res View Details
    Shooting Grip With Wireless Remote Commander
    Model: GPVPT2BT
    $199.95 NZD
  • Alpha 9 II full-frame camera with pro capability, , hi-res View Details
    Alpha 9 II full-frame camera with pro capability
    Model: ILCE9M2B
    $8,399.95 NZD
  • Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens , , hi-res View Details
    Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens
    Model: ILCE6600MB
    $2,999.00 NZD
  • Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor , , hi-res View Details
    Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6600B
    $2,399.00 NZD
  • Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor, , hi-res View Details
    Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6100B
    $1,149.00 NZD
  • Full Frame FE 600mm F4 GM OSS, , hi-res View Details
    Full Frame FE 600mm F4 GM OSS
    Model: SEL600F40GM
    $23,999.95 NZD
  • 256GB SF-M series TOUGH UHS-II SD Card, , hi-res View Details
    256GB SF-M series TOUGH UHS-II SD Card
    Model: SFM256T
    $329.95 NZD
  • APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , hi-res View Details
    APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens
    Model: SEL70350G
    $1,799.95 NZD
  • PlayStation4 Death Stranding, , hi-res View Details
    PlayStation4 Death Stranding
    Model: PS4DEATHSTRANDING
    $119.95 NZD

The future is here

#SonyCES

Peter Rabbit 2

Watch the trailer now – In cinemas April 2

Disney+

Now Available Streaming On Sony BRAVIA Android TVs

Dreams

Dream anything, Play everything

#VlogWithSony

Create with Confidence - view our vlogging range

Think big. Size matters.

Here's why you need a big screen

Alpha Awards

Photo Competition 2020

Latest Releases
  • WF-1000XM3 Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    WF-1000XM3 Wireless Noise Cancelling Headphones (Black)
    Model: WF1000XM3B
    $449.95 NZD
  • 65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD65A9G
    $7,499.95 NZD
  • WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Black)
    Model: WHXB900NB
    $449.95 NZD
  • 65" A8G OLED 4K Ultra HD Android TV with Acoustic Surface Audio , , hi-res View Details
    65" A8G OLED 4K Ultra HD Android TV with Acoustic Surface Audio
    Model: KD65A8G
    $6,999.95 NZD
  • WH-CH510 Wireless Headphones (Black), , hi-res View Details
    WH-CH510 Wireless Headphones (Black)
    Model: WHCH510B
    $129.95 NZD
  • 55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD55A9G
    $5,499.95 NZD
  • Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP, , hi-res View Details
    Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP
    Model: ILCE7RM4B
    $5,699.00 NZD
  • 77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD77A9G
    $16,999.95 NZD
  • RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF, , hi-res View Details
    RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF
    Model: DSCRX100M7
    $2,199.95 NZD
  • Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res View Details
    Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens
    Model: SEL20F18G
    $1,899.95 NZD
  • APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , hi-res View Details
    APS-C E-Mount 16-55mm F2.8 G Zoom Lens
    Model: SEL1655G
    $2,399.95 NZD
  • Shooting Grip With Wireless Remote Commander, , hi-res View Details
    Shooting Grip With Wireless Remote Commander
    Model: GPVPT2BT
    $199.95 NZD
  • Alpha 9 II full-frame camera with pro capability, , hi-res View Details
    Alpha 9 II full-frame camera with pro capability
    Model: ILCE9M2B
    $8,399.95 NZD
  • Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens , , hi-res View Details
    Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens
    Model: ILCE6600MB
    $2,999.00 NZD
  • Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor , , hi-res View Details
    Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6600B
    $2,399.00 NZD
  • Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor, , hi-res View Details
    Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6100B
    $1,149.00 NZD
  • Full Frame FE 600mm F4 GM OSS, , hi-res View Details
    Full Frame FE 600mm F4 GM OSS
    Model: SEL600F40GM
    $23,999.95 NZD
  • 256GB SF-M series TOUGH UHS-II SD Card, , hi-res View Details
    256GB SF-M series TOUGH UHS-II SD Card
    Model: SFM256T
    $329.95 NZD
  • APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , hi-res View Details
    APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens
    Model: SEL70350G
    $1,799.95 NZD
  • PlayStation4 Death Stranding, , hi-res View Details
    PlayStation4 Death Stranding
    Model: PS4DEATHSTRANDING
    $119.95 NZD

Expand your horizons

Upgrade your skills with advanced workshops

Create Your Own Movie Theater Experience

With Surround Sound

RX0 II

Built tough, for worry-free shooting

The Future of Music

Learn More about 360 Reality Audio

α6600

Power in your hands

WF-1000XM3

Ultimate listening freedom

Be ready for wildlife encounters

An evolution of Sony's Real-time Eye AF