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New Release

Only music. Nothing else.

WF-1000XM3

No noise, no wires, no distraction.

Just exceptional sound, industry-leading noise cancellation and pure listening freedom.

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New Release

MASTER Series A9G

Mastering shadows and highlights.

Embrace Reality.

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New Release

Another Milestone

α7R IV

Virtuoso expression.

α7R IV reveals ever more overwhelming photographic vision,
with expressive prowess once expected only in medium-format cameras,
and overpowering high speed in a compact body.

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Our Stories

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people who didn't stop at wishing, and find out what it takes to create full time.

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New Release

Unlock the world's colours

X95G

Ultimate realism

Make it real with lifelike pictures and sound

Order your X95G now BRAVIA®'s Full Array LED
New Release

The outdoors type

PG10 Portable Wireless Speaker

Outdoor or indoor, the choice is yours.

Perfect for outdoor parties and BBQs with outdoor party mode and built-in handles.

Splash-proof top panel doubles as a table with cup holders!

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