Prime Lenses

From ultra-wide, to macro, to popular 35mm
and 50mm prime lenses ideal for portraits,
Sony has the right lens for your occasion.

Designed for E-Mount and covering APS-C or Full Frame Cameras

  • $2,498.00 NZD
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  • $2,599.95 NZD
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  • $998.00 NZD
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    $2,799.00 NZD
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    $1,619.00 NZD
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    $2,308.00 NZD
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  • $1,299.00 NZD
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    $995.00 NZD
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  • $548.00 NZD
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  • $799.95 NZD
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    $1,349.00 NZD
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    $2,640.00 NZD
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    $1,099.00 NZD
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  • $478.00 NZD
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    $448.00 NZD
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    $598.00 NZD
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  • $1,549.00 NZD
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  • $895.00 NZD
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  • $20,999.95 NZD
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    $3,699.00 NZD
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  • $24,999.95 NZD
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What is the APS-C equivalent of a 35mm full frame lens?

The APS-C equivalent focal length of a 35mm full-frame lens depends on the crop factor of the APS-C sensor. Sony APS-C sensors typically have a crop factor of 1.5x.

To calculate the equivalent focal length for an APS-C sensor with a crop factor of 1.5x, multiply the focal length of the 35mm full-frame lens by 1.5. So, the equivalent focal length on an APS-C camera would be:

35mm (full frame) x 1.5 = 52.5mm

 

What are the benefits of a prime lens?

Prime lenses offer several benefits compared to zoom lenses, making them a popular choice for many photographers. Here are some of the key advantages of using prime lenses:

Image Quality: Prime lenses often produce sharper and higher-quality images than zoom lenses. They typically have fewer optical elements and a simpler optical design, which can lead to better optical performance, including reduced distortion, chromatic aberration, and lens flare.

Compact and Lightweight: Prime lenses are often smaller and lighter than zoom lenses because they have a fixed focal length and simpler construction. This makes them more portable and suitable for travel or street photography.