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Experience In Store$1,548.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$893.34 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match
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$2,598.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$3,162.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$848.44 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$1,597.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match
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$795.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$858.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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$1,697.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$2,298.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match
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$748.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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$2,498.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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$2,599.95 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$2,398.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$1,598.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$954.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$2,145.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$848.44 NZDScore ILCE7CR, SEL50F25G, SFM64T for $5,499.95 automatically applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs Apply10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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$799.95 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$1,189.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
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Experience In Store$2,615.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match
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Experience In Store$925.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match
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$3,495.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match
What is the APS-C equivalent of a 35mm full frame lens?
The APS-C equivalent focal length of a 35mm full-frame lens depends on the crop factor of the APS-C sensor. Sony APS-C sensors typically have a crop factor of 1.5x.
To calculate the equivalent focal length for an APS-C sensor with a crop factor of 1.5x, multiply the focal length of the 35mm full-frame lens by 1.5. So, the equivalent focal length on an APS-C camera would be:
35mm (full frame) x 1.5 = 52.5mm
What are the benefits of a prime lens?
Prime lenses offer several benefits compared to zoom lenses, making them a popular choice for many photographers. Here are some of the key advantages of using prime lenses:
Image Quality: Prime lenses often produce sharper and higher-quality images than zoom lenses. They typically have fewer optical elements and a simpler optical design, which can lead to better optical performance, including reduced distortion, chromatic aberration, and lens flare.
Compact and Lightweight: Prime lenses are often smaller and lighter than zoom lenses because they have a fixed focal length and simpler construction. This makes them more portable and suitable for travel or street photography.