-
![Full Frame E-Mount FE 35mm F1.8 Lens, , hi-res]( "Full Frame E-Mount FE 35mm F1.8 Lens,")
![Full Frame E-Mount FE 35mm F1.8 Lens, , lifestyle-image]( "Full Frame E-Mount FE 35mm F1.8 Lens,")
Experience In Store$954.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame 50mm F1.4 Planar T* FE Zeiss Lens, , hi-res]( "Full Frame 50mm F1.4 Planar T* FE Zeiss Lens,")
![Full Frame 50mm F1.4 Planar T* FE Zeiss Lens, , lifestyle-image]( "Full Frame 50mm F1.4 Planar T* FE Zeiss Lens,")
$2,599.95 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![E 35mm F1.8 OSS, , hi-res]( "E 35mm F1.8 OSS,")
![E 35mm F1.8 OSS, , lifestyle-image]( "E 35mm F1.8 OSS,")
$799.95 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
$2,498.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , hi-res]( "SEL85F18 Full Frame E-Mount 85mm F1.8 Lens,")
![SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , lifestyle-image]( "SEL85F18 Full Frame E-Mount 85mm F1.8 Lens,")
Experience In Store$925.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match -
![E 50mm F1.8 OSS, , hi-res]( "E 50mm F1.8 OSS,")
![E 50mm F1.8 OSS, , lifestyle-image]( "E 50mm F1.8 OSS,")
Experience In Store$598.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
Experience In Store$2,298.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount 28mm F2.0 Wide Lens, , hi-res]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
![Full Frame E-Mount 28mm F2.0 Wide Lens, , lifestyle-image]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
$748.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![E-Mount 20mm F2.8 Lens, , hi-res]( "E-Mount 20mm F2.8 Lens,")
![E-Mount 20mm F2.8 Lens, , lifestyle-image]( "E-Mount 20mm F2.8 Lens,")
Experience In Store$548.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res]( "APS-C E-Mount 30mm F3.5 Macro Lens,")
![APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image]( "APS-C E-Mount 30mm F3.5 Macro Lens,")
Experience In Store$460.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
$20,999.95 NZDBuilt to orderRequest Price Match -
![Full Frame E-Mount 50mm F1.8 Lens, , hi-res]( "Full Frame E-Mount 50mm F1.8 Lens,")
![Full Frame E-Mount 50mm F1.8 Lens, , lifestyle-image]( "Full Frame E-Mount 50mm F1.8 Lens,")
Experience In Store$441.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $50 Cashback via online redemption. View terms & conditionsBoxing Day Offer. While Stocks Last. T&Cs ApplyRequest Price Match -
![Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res]( "Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens,")
![Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image]( "Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens,")
Experience In Store$1,548.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
Experience In Store$1,597.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Distagon T* Full Frame E-Mount FE 35mm F1.4 Zeiss Lens, , hi-res]( "Distagon T* Full Frame E-Mount FE 35mm F1.4 Zeiss Lens,")
![Distagon T* Full Frame E-Mount FE 35mm F1.4 Zeiss Lens, , lifestyle-image]( "Distagon T* Full Frame E-Mount FE 35mm F1.4 Zeiss Lens,")
$1,998.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount 135mm F1.8 G Master Lens, , hi-res]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
![Full Frame E-Mount 135mm F1.8 G Master Lens, , lifestyle-image]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
Experience In Store$2,615.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , hi-res]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , lifestyle-image]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
$795.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![FE 50mm F2.5 G, , hi-res]( "FE 50mm F2.5 G,")
Experience In Store$848.44 NZDScore ILCE7CR, SEL50F25G, SFM64T for $5,499.95 automatically applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs Apply10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![FE 40mm F2.5 G, , hi-res]( "FE 40mm F2.5 G,")
Experience In Store$858.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![FE 24mm F2.8 G, , hi-res]( "FE 24mm F2.8 G,")
Experience In Store$848.44 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
![FE 35mm F1.4 GM, , hi-res]( "FE 35mm F1.4 GM,")
Experience In Store$2,398.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , lifestyle-image]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
Experience In Store$1,598.00 NZD10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs ApplySign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyOrder between 12:01am NZDT 18/11/24 - 11:59pm NZDT 05/01/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match -
![APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , hi-res]( "APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens,")
![APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , lifestyle-image]( "APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens,")
$1,697.00 NZDSign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs ApplyRequest Price Match -
What is the APS-C equivalent of a 35mm full frame lens?
The APS-C equivalent focal length of a 35mm full-frame lens depends on the crop factor of the APS-C sensor. Sony APS-C sensors typically have a crop factor of 1.5x.
To calculate the equivalent focal length for an APS-C sensor with a crop factor of 1.5x, multiply the focal length of the 35mm full-frame lens by 1.5. So, the equivalent focal length on an APS-C camera would be:
35mm (full frame) x 1.5 = 52.5mm
What are the benefits of a prime lens?
Prime lenses offer several benefits compared to zoom lenses, making them a popular choice for many photographers. Here are some of the key advantages of using prime lenses:
Image Quality: Prime lenses often produce sharper and higher-quality images than zoom lenses. They typically have fewer optical elements and a simpler optical design, which can lead to better optical performance, including reduced distortion, chromatic aberration, and lens flare.
Compact and Lightweight: Prime lenses are often smaller and lighter than zoom lenses because they have a fixed focal length and simpler construction. This makes them more portable and suitable for travel or street photography.
Australia
New Zealand