-
![Full Frame E-Mount 28mm F2.0 Wide Lens, , hi-res]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
![Full Frame E-Mount 28mm F2.0 Wide Lens, , lifestyle-image]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
$748.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
$2,498.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 200-600mm F5.6-6.3 G OSS, , hi-res]( "FE 200-600mm F5.6-6.3 G OSS,")
![FE 200-600mm F5.6-6.3 G OSS, , lifestyle-image]( "FE 200-600mm F5.6-6.3 G OSS,")
$3,088.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , hi-res]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
$798.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 16mm F1.8 G Full Frame Ultra Wide Prime Lens, , hi-res]( "FE 16mm F1.8 G Full Frame Ultra Wide Prime Lens,")
$1,898.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 35mm F1.4 GM, , hi-res]( "FE 35mm F1.4 GM,")
$2,205.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , lifestyle-image]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
$1,748.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 28-70mm F2 GM, , hi-res]( "FE 28-70mm F2 GM,")
$5,461.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 50mm F2.5 G, , hi-res]( "FE 50mm F2.5 G,")
$895.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount PZ 16-35mm F4 G, , hi-res]( "Full Frame E-Mount PZ 16-35mm F4 G,")
$1,709.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount 135mm F1.8 G Master Lens, , hi-res]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
![Full Frame E-Mount 135mm F1.8 G Master Lens, , lifestyle-image]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
$2,911.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 85mm F1.4 GM II, , hi-res]( "FE 85mm F1.4 GM II,")
$2,933.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
$2,948.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE C 16-35mm T3.1, , hi-res]( "FE C 16-35mm T3.1,")
$11,499.95 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 50-150mm F2 G Master Telephoto Zoom Lens, , hi-res]( "FE 50-150mm F2 G Master Telephoto Zoom Lens,")
$5,999.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 50mm F1.4 GM, , hi-res]( "FE 50mm F1.4 GM,")
$2,388.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
$20,999.95 NZDBuilt to orderRequest Price Match -
![FE 50mm F1.2 GM, , hi-res]( "FE 50mm F1.2 GM,")
$3,287.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens, , hi-res]( "Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens,")
![Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens, , lifestyle-image]( "Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens,")
$1,528.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![Full Frame E-Mount FE 28-60mm F4-5.6 Lens, , hi-res]( "Full Frame E-Mount FE 28-60mm F4-5.6 Lens,")
$648.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 20-70mm F4 G, , hi-res]( "FE 20-70mm F4 G,")
$2,098.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
![FE 24mm F2.8 G, , hi-res]( "FE 24mm F2.8 G,")
$995.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match -
-
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , hi-res]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , lifestyle-image]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
$848.00 NZDSave $80 on eligible orders* Use code: HOLIDAYSAVE at checkout. Shop Offer Ends 11:59PM NZDT 14/12/2025. Exclusions & T&Cs ApplySign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price Match
Refine Your Results By:
1. |
Prices are in NZD and inclusive of GST. |
2. | Current price as displayed for purchase at Sony Store, online (store.sony.co.nz). Pricing may vary in-store at Sony Store, Auckland & Christchurch. |
3. | Prices are subject to change without prior notice and may vary for the same product with different colours. |
4. | Colours and features of the product shown may differ by model and country. Check store.sony.co.nz for New Zealand availability. |
5. | Features and specifications are subject to change without prior notice. |
6. | Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended or terminated without notice. |
7. |
Actual colour and dimension may differ from the images shown. Actual colour and dimension may vary from screen image. |
Australia
New Zealand