α1

Full Frame α1 Series

Sony continues to challenge the limits of conventional imaging tools with
innovative technology that delivers an unprecedented combination of
resolution and speed plus intuitive operation.

The α1 offers new dimensions of imaging performance as well as efficient
workflow, giving the user new creative freedom.

  • $11,998.00 NZD
    10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs Apply
    Request Price Match
  • Experience In Store
    $8,995.00 NZD
    10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs Apply
    Sign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs Apply
    Boxing Day Offer. While Stocks Last. T&Cs Apply
    Request Price Match