Add to wishlist

Log in to add to your wishlist.
  1. TV & Home Theatre
  2. Television
  3. HD Television
  4. W600 Series

50" W660F Full HD HDR LED Smart TV

Model: KDL50W660F

Add to wishlist

Log in to add to your wishlist.

Back Order

Request a price match*
Request a Price Match

Don't let price get in the way of buying from Sony.

Request a price match and if successful, we'll respond within 48 hours.*

Request a price match

We do not share your personal info. See our Privacy Policy for more information. To subscribe to newsletters click here.
What can I request for a price match?
Your request may be eligible for price matching if it is:

An identical model

The product must be a matching brand, model number and colour to be eligible.

Available to purchase

We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.

Not shown on our exclusions list

Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions

A local retailer

The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").

Request a Price Match online or in-store
After reviewing the above criteria, follow the simple steps below:
Online
In-Store
1 1

Find a Qualifying Product

While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Fill out the form to request a Price Match

On selected pages, fill out the form and submit your request. Note, some models are excluded. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.

1 1

Find a Qualifying Product

Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Price Match In Store

Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.

Price Match Details & Exclusions
Special Considerations
  • *At Sony's discretion, we may match pricing with a local retailer (including their online prices).


Exclusions
  • Items out of stock, on backorder or end of line products;
  • Corporate (B2B) prices and quotes;
  • Overseas models & colour variations that are not available locally (eg: from parallel importers and grey market distributers);
  • Commercial quantities and pricing (eg: a reduced price not available to the public);
  • Prices where an item is part of a package or bundle;
  • Pricing errors that are lower as a result of an error by the retailer (e.g. technical issues, misquoted prices);
  • Cashback, credit card/payment method rebates and coupon offers (eg: cashback or reduced price requiring a coupon or electronic codewords);
  • Stock liquidations (i.e. clearance products or goods sold by a business placed into receivership);
  • Accounts eligible for exclusive pricing/offers including Sony Staff or Sony Partners that an account;
  • Affiliate promotions that are promoted on behalf of a retailer;
  • Clearance or warehouse outlets;
  • Flash sales lasting less than 12 hours and “doorbuster” sales ;
  • Marketplace sellers and dropshippers;
  • Interest Free and Finance offers where payment method is part of the condition of a price;
  • Offers and promotions where loyalty points may make up a component of the payment;
If you have any questions, contact us here or simply submit a price match a request.

Support

Sony's professional support program provides professional photographers with unrivaled support.

Support & Warranty

Sony Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases).

View information
Sony Support Portal

Sony Product Support Portal

For downloads, product manuals, questions & answers and software/firmware update information.

View information
Sony Support Community

Sony Support Community

A place where you can find solutions and ask questions

View information
Sony Tourist Limited Warranty

Sony Tourist Limited Warranty

The Tourist Limited Warranty (TLW), where issued and completed by the Dealer, is for customers of Sony Australia and New Zealand to have certain products covered by Sony Australia and New Zealand's manufacturers warranty outside the country of purchase.

View information

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Rediscover every detail in Full HD

X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Features

Full HD HDR TV with High Dynamic Range, X-Reality PRO and One-button YouTube
Full HD HDR TV with High Dynamic Range, X-Reality PRO and One-button YouTube
  • Supports High Dynamic Range (HDR) video
  • Full HD for the best HD experience
  • Access YouTube and more with built-in Wi-Fi

Key Features

Clear Phase for smooth, balanced frequencies

Clear Phase for smooth, balanced frequencies

BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Cinematic S-Force Front Surround

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.

Turn your TV into a digital recorder: USB HDD REC

Turn your TV into a digital recorder: USB HDD REC

Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

A smarter way to enjoy your smartphone

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.

From smartphone to TV: enhanced web surfing with USB Tethering

From smartphone to TV: enhanced web surfing with USB Tethering

With USB Tethering, you can use your smartphone's mobile network to access and explore the Internet on your television.

Narrow aluminium look frame

Narrow aluminium look frame

The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined.

Cable management

Cable management

Hide cables in the stand, and hold them in place with an included cable holder.

Cable-free front

Cable-free front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Motionflow XR keeps the action smooth

Motionflow XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Specifications

Screen Size

    • Screen Size (inches / cm) 50" (126cm)

Display

    • Screen Size (cm, measured diagonally) 125.7 cm
    • Display resolution (H x V, pixels) 1920x1080
    • Backlight type Direct LED

Connectivity

    • Wi-Fi Standard Wi-Fi Certified 802.11b/g/n
    • USB playback codecs MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(XVID)/AVI(MotionJpeg)/WMV9/MKV/WEBM/WAV/MP3/WMA/JPEG
    • USB drive format support FAT16/FAT32/NTFS
    • Smartphone connectivity Screen mirroring(Miracast)Photo Sharing PlusMedia Connect
    • RS-232C Input(s) No
    • MHL No
    • HDMI Audio Return Channel (ARC) Yes
    • HDCP HDCP1.4
    • Bluetooth profile support No

3D Features

    • 3D capability No

Built-in tuners

    • TV System (Digital Terrestrial) DVB-T/T2
    • TV System (Digital Cable) -
    • CI+ -

Design features

    • Stand design Matt Black Chevron

Interface

    • USB ports 2 (Side/Stacking)
    • RF (Terrestrial/Cable) Connection Input(s) 1 (Side)
    • HDMI inputs total 2 (2Side)
    • Ethernet inputs 1 (Rear)
    • Digital Audio Output(s) 1 (Rear)
    • Composite Video Input(s) 1 (Rear)
    • Component Video (Y/Pb/Pr) Input(s) No
    • Audio/Headphone Output(s) 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out

Picture and Audio Features

    • HDR (High Dynamic Range) compatibility Yes (HDR10, HLG)

Special features

    • USB HDD Recording Yes
    • HDMI-CEC Yes

Eco and energy saving

    • Power Saving Mode / Back Light Off Mode Yes

Dimensions and Weight

    • Weight of TV with Floor Stand -
    • Weight of Package Carton (Gross) Approx. 16 kg
    • VESA® Hole Pitch(W x H) 200x200 mm
    • Dimension of TV with Floor Stand (W x H x D) -
    • Weight of TV without Stand Approx. 11 kg
    • Weight of TV with Stand Approx. 11.4 kg
    • Stand Width Approx. 746 mm

Availability

    • Released 2018

RECOMMENDED SOUND BARS

RECOMMENDED 4K ULTRA HD BLU-RAY PLAYER