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50" X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range | Smart TV (Google TV)

  • Cognitive Processor XR™ understands how humans see and hear for true immersion
  • Enjoy personalised content and new entertainment with Google TV™
  • Zones of LEDs lit or dimmed independently for deep blacks & high brightness
Model: XR50X90J

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Your request may be eligible for price matching if it is:

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We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.

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Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions

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Find a Qualifying Product

Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

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Price Match Details & Exclusions
Special Considerations
  • *At Sony's discretion, we may match pricing with a local retailer (including their online prices).


Exclusions
  • Items out of stock, on backorder or end of line products;
  • Corporate (B2B) prices and quotes;
  • Overseas models & colour variations that are not available locally (eg: from parallel importers and grey market distributers);
  • Commercial quantities and pricing (eg: a reduced price not available to the public);
  • Prices where an item is part of a package or bundle;
  • Pricing errors that are lower as a result of an error by the retailer (e.g. technical issues, misquoted prices);
  • Cashback, credit card/payment method rebates and coupon offers (eg: cashback or reduced price requiring a coupon or electronic codewords);
  • Stock liquidations (i.e. clearance products or goods sold by a business placed into receivership);
  • Accounts eligible for exclusive pricing/offers including Sony Staff or Sony Partners that an account;
  • Affiliate promotions that are promoted on behalf of a retailer;
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  • Flash sales lasting less than 12 hours and “doorbuster” sales ;
  • Marketplace sellers and dropshippers;
  • Interest Free and Finance offers where payment method is part of the condition of a price;
  • Offers and promotions where loyalty points may make up a component of the payment;
If you have any questions, contact us here or simply submit a price match a request.

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

World’s first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

World’s first cognitive intelligence TV
Real life depth with deep blacks and intense brightness
Real life depth with deep blacks and intense brightness
By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
The entertainment you love. With help from Google.
The entertainment you love. With help from Google.
See 400,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.
Smooth, responsive gaming in 4K at 120fps
Smooth, responsive gaming in 4K at 120fps
With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode.
Sound from the screen, perfectly matching the action
Sound from the screen, perfectly matching the action
Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Key Features

Works with Ok Google

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

Works with Apple AirPlay / Apple HomeKit

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Dolby Vision and Dolby Atmos

Dolby Vision and Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

XR Contrast Booster 5

XR Contrast Booster 5

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Acoustic Multi-Audio

Acoustic Multi-Audio

Our Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.

XR Contrast

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

Google Assistant

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Chromecast built-in

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart Remote

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

Flush Surface design

Flush Surface design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Living Decor

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Specifications

Display

    • Display resolution (H x V, pixels) 3840 x 2160
    • Backlight type Direct(Full Array LED)
    • Display type LCD
    • TV Viewing Angle -
    • Clarity enhancement XR 4K UpscalingDual database processingXR Super Resolution

General

    • Best For gaming

Network Connectivity

    • Internet Browser Vewd

Connectivity

    • Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
    • USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG;WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
    • USB drive format support FAT16/FAT32/exFAT/NTFS
    • RS-232C Input(s) No
    • IF (Satellite) Connection Input(s) No
    • HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
    • HDCP HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support version 4.2;HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
    • Chromecast Built-in Yes
    • Apple AirPlay Yes
    • Apple HomeKit Yes
    • Features specified in HDMI 2.1 4K120/eARC/VRR/ALLM

Built-in tuners

    • TV System (Digital Terrestrial) DVB-T/T2
    • TV System (Digital Cable) -
    • CI+ -

Design features

    • Stand design Slim Blade stand

Interface

    • USB ports 2(Side)
    • RF (Terrestrial/Cable) Connection Input(s) 1(Side)
    • HDMI inputs total 4(4Side)
    • Ethernet inputs 1(Side)
    • Digital Audio Output(s) 1(Side)
    • Composite Video Input(s) 1(Side, Mini jack)
    • Component Video (Y/Pb/Pr) Input(s) No
    • Headphone Output(s) 1(Side)
    • Subwoofer Output(s) -

Picture and Audio Features

    • X-Reality™ PRO XR 4K Upscaling
    • Sound modes Standard, Dialog, Cinema, Music, Sports, Dolby Audio
    • Picture modes Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
    • Motion enhancer XR Motion Clarity, Auto mode
    • HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
    • Audio Acoustic Multi-Audio
    • Audio Description (Audio Key) Yes
    • Auto Calibration with Calman Yes
    • Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
    • Sensor Light
    • Acoustic Auto Calibration Room & User Position Compensation
    • Voice Zoom Voice Zoom 2
    • Netflix Calibrated Mode Yes

Special features

    • USB HDD Recording No
    • On/Off Timer Yes
    • Electronic Program Guide (EPG) Yes
    • HDMI-CEC Yes

Eco and energy saving

    • Power Saving Mode / Back Light Off Mode Yes
    • Power Consumption (in standby) 0.5 W
    • Mercury content(mg) 0.0 mg
    • Presence of lead -
    • Screen Size (cm, measured diagonally) 126 cm

Dimensions and Weight

    • Weight of Package Carton (Gross) Approx. 19 kg
    • VESA® Hole Pitch(W x H) 200 x 200 mm
    • Weight of TV without Stand Approx. 13.5 kg
    • Screen Size (cm, measured diagonally) 126 cm

Availability

    • Released 2021

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

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XR50X90J

Yes, I consent to receiving promotional and other marketing messages from Sony & understand that I can opt out of these communications at any time and have read and understood the Sony Privacy Collection Notice and privacy policy.