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98" BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | HDR | Google TV

  • XR Backlight Master Drive - Mini LED
  • XR Triluminos Pro
  • XR Processor
  • Acoustic Multi Audio
  • Voice Zoom 3
Model: K98XR50

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Pre-Order Next estimated shipping date is 15 July 2025

Shipping & Delivery: Timeframes shown are subject to change. "Shipping" is defined as departure from warehouse. View our shipping guidelines.

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Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Key Features

From the studio to your screen

From the studio to your screen

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator's vision with Studio Calibrated modes developed through collaboration with Sony and the world's top streaming services.

Bring the cinematic experience home, enjoy movies included with BRAVIA

Bring the cinematic experience home, enjoy movies included with BRAVIA

A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

SONY PICTURES CORE brings the cinematic experience home

SONY PICTURES CORE brings the cinematic experience home

This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Watch Netflix in studio quality, automatically optimised

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you're watching including live sports for studio-quality Prime Video at home.

Immersive movie experience

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.

IMAX Enhanced sound by DTS:X

IMAX Enhanced sound by DTS:X

You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.

Uniquely shaped for clearer sound and deeper bass

Uniquely shaped for clearer sound and deeper bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely shaped diaphragm reduces distortion for improved sound resolution.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos and DTS:X support provides unforgettable spatial sound.

All-round cinematic, go beyond conventional virtual surround sound

All-round cinematic, go beyond conventional virtual surround sound

It's nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Sony | BRAVIA Connect app

Sony | BRAVIA Connect app

Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

Control your BRAVIA Theatre effortlessly

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Perfectly integrates TV and soundbar, almost no stand visible

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

HDMI connection. Easier for everyone.

HDMI connection. Easier for everyone.

Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

Ready for 360 Spatial Sound Personalizer

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Single view, simultaneous sound

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony's headphone, you can smoothly switch Bluetooth connection from other devices.

Everything you stream. All on one screen.

Everything you stream. All on one screen.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Over 10,000 apps and games, straight to your TV

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

Google Cast

Google Cast

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Just use your voice to control your TV with help from Google Assistant

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Press the Google Assistant button on the remote to get started.

Connect with your Alexa

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

More intuitive. Modern interface.

More intuitive. Modern interface.

Finding your way around just got easier. We've redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

TV for the whole family

TV for the whole family

With kids profiles, kids get their very own Google TV experience-a space that's just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Stay tuned. Stay calm.

Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Easy to clean and use. Made with recycled plastic.

Easy to clean and use. Made with recycled plastic.

Controls everything. Our compact remote uses approximately 80 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

One Slate. Sleek simplicity from everywhere.

One Slate. Sleek simplicity from everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.

Flush Surface. Drawing you in.

Flush Surface. Drawing you in.

Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn't get in the way of your viewing.

2-way stand-adaptable and versatile

2-way stand-adaptable and versatile

Suits your space. Our 2-way stand gives you the choice of a compact inside position for smaller shelves or a soundbar-friendly setup-no need to compromise on style.

Perfect for PlayStation5

Perfect for PlayStation5

BRAVIA automatically switches into Game Mode with PS5 and PS5 Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation games to your BRAVIA

Stream PlayStation games to your BRAVIA

Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location like a friend's house.

All your gaming essentials in one place

All your gaming essentials in one place

Everything's so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.[FN|Available functions may vary depending on model, region, or country.<br />]

Gaming multi view on YouTube, a game-changer

Gaming multi view on YouTube, a game-changer

Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi view on YouTube lets you do just that, no extra display required.

Dolby Vision support brings gaming to life

Dolby Vision support brings gaming to life

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

Various features in HDMI 2.1

Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

4K / 120fps

4K / 120fps

BRAVIA is designed to harmonise with people's needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony's devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Variable Refresh Rate (VRR)

Variable Refresh Rate (VRR)

Less environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 31 and cutting packaging size by maximum 41 and total weight by maximum 12.

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode (ALLM)

Our Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we're striving for zero environmental footprint-driven by innovation and sustainability.

Love the planet, smart for all

Love the planet, smart for all

Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you'll see realistic pictures while saving power.

Balancing environment and entertainment

Balancing environment and entertainment

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Aiming to achieve a smaller footprint

Aiming to achieve a smaller footprint

Considering the environment. This TV uses recycled materials for the rear cover, bezel, speaker box and inner/outer parts to reduce virgin plastic use.

Keep brightness. Save Power.

Keep brightness. Save Power.

Our packaging is maximum 41 smaller and maximum 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 31.

Check your eco settings. See your power usage.

Check your eco settings. See your power usage.

Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

Less virgin plastic, more recycled

Less virgin plastic, more recycled

Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.

Less packaging. Less CO2.

Less packaging. Less CO2.

Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.

Accessibility for all, whatever your needs

Accessibility for all, whatever your needs

Users of BRAVIA with Google Assistant built-in can simply say "OK Google" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.

Initiatives at Sony

Initiatives at Sony

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

Talkback and text magnification functions

Talkback and text magnification functions

No more muffled voices. Our Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Hands-free operation, including video searches

Hands-free operation, including video searches

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony's headphone, you can smoothly switch Bluetooth connection from other devices.

Accessible for all

Accessible for all

Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.

Crystal clear voice. With AI technology.

Crystal clear voice. With AI technology.

Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Colour inversion

Colour inversion

Menu timeout can be used to extend the display time of a notification.

Accessibility shortcut

Accessibility shortcut

Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Menu timeout function

Menu timeout function

The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it's been turned up. Enjoy consistent audio every time you power on.

Subtitle

Subtitle

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Volume preset. No more loud surprises.

Volume preset. No more loud surprises.

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Specifications

Display

    • Display resolution (H x V, pixels) 3840x2160
    • Backlight type Mini LED
    • Display type LCD
    • TV Viewing Angle -
    • Clarity enhancement XR Clear Image

General

    • Best For gaming, movies

Network Connectivity

    • Internet Browser Yes

Connectivity

    • Wi-Fi Standard Wi-Fi Certified 802.11Wi-Fi 6E
    • USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
    • USB drive format support FAT16/FAT32/exFAT/NTFS
    • RS-232C Input(s) No
    • IF (Satellite) Connection Input(s) No
    • HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
    • HDCP HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support Version 5.3,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
    • Chromecast Built-in Yes
    • Apple AirPlay Yes
    • Apple HomeKit Yes
    • Features specified in HDMI 2.1 4K120/eARC/VRR/ALLM/SBTM

Built-in tuners

    • TV System (Digital Terrestrial) DVB-T/T2
    • TV System (Digital Cable) -
    • CI+ -

Design features

    • Stand design One slate

Interface

    • USB ports 2(Side)
    • RF (Terrestrial/Cable) Connection Input(s) 1(Side)
    • HDMI inputs total 4(4Side)
    • Ethernet inputs 1(Side)
    • Digital Audio Output(s) 1(Side)
    • Composite Video Input(s) No
    • Component Video (Y/Pb/Pr) Input(s) No
    • Audio Output(s) -
    • Headphone Output(s) -
    • Subwoofer Output(s) -

Picture and Audio Features

    • Sound modes -
    • Picture modes Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
    • Motion enhancer XR Motion Clarity, Auto mode
    • HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
    • Audio Description (Audio Key) Yes
    • Auto Calibration with Calman Yes
    • Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
    • Sensor Light
    • Acoustic Auto Calibration Room & User Position Compensation
    • Voice Zoom Voice Zoom 3

Special features

    • USB HDD Recording No
    • On/Off Timer Yes
    • Electronic Program Guide (EPG) Yes
    • HDMI-CEC Yes

Eco and energy saving

    • Power Saving Mode / Back Light Off Mode Yes
    • Power Consumption (in standby) 0.5 W
    • Mercury content(mg) 0.0 mg
    • Presence of lead -
    • Screen Size (cm, measured diagonally) 248 cm

Dimensions and Weight

    • Weight of Package Carton (Gross) Approx. 94 kg
    • VESA® Hole Pitch(W x H) 600 x 400 mm
    • Weight of TV without Stand Approx. 69.0 kg
    • Screen Size (cm, measured diagonally) 248 cm
    • Dimension of TV without Stand (W x H x D) Approx. 2199 x 1255 x 85 mm

Availability

    • Released 2025

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

Request A Price Match

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What can I request for a price match?
Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

A qualifying product

The product must be a matching brand, model number and colour to be eligible.

Available at a qualifying retailer.

We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

Not shown on our exclusions list


See our full list of exclusions


Terms and conditions apply: see here for Price Match Terms
Choose How You Want to Price Match
After reviewing the above criteria, follow the simple steps below:
1 1

Online

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Fill out the form to request a Price Match

Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

In-Store

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Price Match In Store

Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.
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