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![FE 50mm F1.4 GM, , hi-res]( "FE 50mm F1.4 GM,")
$2,388.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
$20,999.95 NZDBuilt to orderRequest Price Match -
![E-Mount 2x Teleconverter Lens, , hi-res]( "E-Mount 2x Teleconverter Lens,")
![E-Mount 2x Teleconverter Lens, , lifestyle-image]( "E-Mount 2x Teleconverter Lens,")
$949.95 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens, , hi-res]( "Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens,")
![Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens, , lifestyle-image]( "Vario-Tessar T* Full Frame E-Mount FE 24-70mm F4 Zeiss OSS Lens,")
$1,528.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![A-Mount 135mm F2.8 Portrait Lens, , hi-res]( "A-Mount 135mm F2.8 Portrait Lens,")
![A-Mount 135mm F2.8 Portrait Lens, , lifestyle-image]( "A-Mount 135mm F2.8 Portrait Lens,")
$2,499.95 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 20-70mm F4 G, , hi-res]( "FE 20-70mm F4 G,")
$1,899.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , hi-res]( "Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens,")
![Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , lifestyle-image]( "Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens,")
$3,820.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
$1,498.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 24-50mm F2.8 G, , hi-res]( "FE 24-50mm F2.8 G,")
$1,979.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 70-200mm F4 Macro G OSS II, , hi-res]( "FE 70-200mm F4 Macro G OSS II,")
$2,429.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , hi-res]( "Full Frame E-Mount FE 70-200mm F4 G OSS Lens,")
![Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 70-200mm F4 G OSS Lens,")
$2,479.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 400-800 mm F6.3-8 G OSS Telephoto Zoom Lens, , hi-res]( "FE 400-800 mm F6.3-8 G OSS Telephoto Zoom Lens,")
$4,390.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens, , hi-res]( "Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens,")
![Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens, , lifestyle-image]( "Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens,")
$1,739.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 16-35mm F2.8 GM II, , hi-res]( "FE 16-35mm F2.8 GM II,")
$3,395.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , hi-res]( "APS-C E-Mount 16-55mm F2.8 G Zoom Lens,")
![APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , lifestyle-image]( "APS-C E-Mount 16-55mm F2.8 G Zoom Lens,")
$1,799.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
$2,797.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![FE 100-400mm G Master super-telephoto zoom lens, , hi-res]( "FE 100-400mm G Master super-telephoto zoom lens,")
![FE 100-400mm G Master super-telephoto zoom lens, , lifestyle-image]( "FE 100-400mm G Master super-telephoto zoom lens,")
$3,847.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , hi-res]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
![Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , lifestyle-image]( "Full Frame E-Mount FE 50 mm F2.8 Macro Lens,")
$848.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![E-Mount 1.4x Teleconverter Lens, , hi-res]( "E-Mount 1.4x Teleconverter Lens,")
![E-Mount 1.4x Teleconverter Lens, , lifestyle-image]( "E-Mount 1.4x Teleconverter Lens,")
$949.95 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![APS-C E-Mount 18-200mm F3.5-6.3 OSS LE Zoom Lens, , hi-res]( "APS-C E-Mount 18-200mm F3.5-6.3 OSS LE Zoom Lens,")
![APS-C E-Mount 18-200mm F3.5-6.3 OSS LE Zoom Lens, , lifestyle-image]( "APS-C E-Mount 18-200mm F3.5-6.3 OSS LE Zoom Lens,")
$1,498.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , hi-res]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
$698.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![E 35mm F1.8 OSS, , hi-res]( "E 35mm F1.8 OSS,")
![E 35mm F1.8 OSS, , lifestyle-image]( "E 35mm F1.8 OSS,")
$799.95 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
$2,948.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply -
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
$2,498.00 NZDSign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs ApplyRequest Price MatchSave up to $100 on eligible orders* Use code: BOXINGSAVE at checkout. Shop Offer Ends 11:59PM AEDT 05/1/2026. Exclusions & T&Cs Apply
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Prices are in NZD and inclusive of GST. |
2. | Current price as displayed for purchase at Sony Store, online (store.sony.co.nz). Pricing may vary in-store at Sony Store, Auckland & Christchurch. |
3. | Prices are subject to change without prior notice and may vary for the same product with different colours. |
4. | Colours and features of the product shown may differ by model and country. Check store.sony.co.nz for New Zealand availability. |
5. | Features and specifications are subject to change without prior notice. |
6. | Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended or terminated without notice. |
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Actual colour and dimension may differ from the images shown. Actual colour and dimension may vary from screen image. |
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