Dismiss
Price match | available on selected products
Free shipping | on orders over $200 until 31/01/2025*.View Christmas Shipping Times
Dismiss
 
  1. Cameras
  2. Lenses
  3. G & G Master Lenses
Placeholder carousel.

Add to wishlist

Log in to add to your wishlist.
  1. Cameras
  2. Lenses
  3. G & G Master Lenses

Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens

  • E-mount Full Frame format
  • G Master mid-telephoto prime
  • Apodization element for magnificent bokeh
Model: SEL100F28GM

Add to wishlist

Log in to add to your wishlist.
10% off the advertised online price of (G and G Master Lenses) when you buy a full-frame camera in the same transaction. Discount applied at cart. Ends 11:59PM NZDT 31/12/2024 or While Stocks Last. T&Cs Apply
Sign-up Offer - Enjoy $50 off eligible orders over $400 with your Single Use Code when you join MySony^. T&Cs Apply
Request Price Match
$2,498.00 NZD
Prices are in NZD and inclusive of GST. ^

Current price as displayed for purchase at Sony Store, Online.

^ Pricing may vary in-store at Sony Store, Auckland & Christchurch

Prices are subject to change.

See footnotes for full terms and conditions.

Delivery
Back Order

Shipping & Delivery: Timeframes shown are subject to change. "Shipping" is defined as departure from warehouse. View our shipping guidelines.
Visa Master American Express Payments Paypal Payments Afterpay
10% Offer

$50 off Sign-up Offer

Enjoy a single use voucher for $50 off when you spend $400 on selected products when you join MySony^

Why join MySony?

Free Shipping

Free shipping with MySony - no minimum spend required
Why join MySony?

Money Back

30 day love it or your money back on eligible products*
Why join MySony?

$20 Birthday voucher

Celebrate your Birthday with a $20 voucher
Learn More *Terms and Conditions Apply

^Exclusions and Terms and conditions apply. Only for new accounts created on or after 14 Nov 2024 that choose to opt in to news and offers from Sony. Discount applied at cart via voucher. Voucher is valid for limited time. Offer is subject to change. Not valid in conjunction with any other offer. Click here for offer details

Have you Registered your product?
Request a price match*
$2,498.00 NZD
Top

Scene is designed by photographers, for photographers.

Connect with other photographers in your city and discover competitions, events and articles to make the most of your photographic journey


Join the Community

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.
Where To Buy
Sony Australia
Sony Australia
Sony Online
Shop Now
Camera House
Camera House
Online & In Store
Shop Now
DigiDirect
DigiDirect
Online & In Store
Shop Now

Bokeh doesn’t get better than this

This lens has been specifically designed to produce extraordinarily smooth, natural bokeh without vignetting. The result is naturally immersive depth and dimensionality.

Bokeh doesn’t get better than this

Video

Key Features

Exemplary G Master resolution and bokeh

Exemplary G Master resolution and bokeh

A fitting addition to the G Master series, this lens combines extraordinary resolution and breathtakingly soft, smooth bokeh that ideally sets off the in-focus subject. The optical design, featuring an innovative optical apodization element and new 11-blade aperture, achieves consistently high performance throughout the image area.

Resolution true to the G Master name

Resolution true to the G Master name

With spherical aberration compensation, ED (Extra-low Dispersion) glass, and aspherical elements, this lens boasts extreme resolution and sharpness that fulfill the demanding 50 lines per millimeter MTF requirement that is a basis for G Master optical design. That sharpness extends throughout image area.

Outstanding clarity and contrast

Outstanding clarity and contrast

Sony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating / 2.Glass / 3.Transmitted light)

Bokeh doesn't get better than this

Bokeh doesn't get better than this

Specifically designed to produce extraordinarily smooth, natural bokeh, this lens features a unique optical apodization (APD) element, a newly designed 11-blade circular aperture, and minimal highlight distortion at the image periphery. Each lens is individually fine-tuned to ensure that the highest G Master standards are realized.

Apodization for unbeatable bokeh

Apodization for unbeatable bokeh

An optical APD element is a special type of filter that exhibits gradually decreasing light transmission towards its periphery. It attenuates the edges of point images, resulting in exceptionally smooth, beautiful bokeh in both background and foreground areas with an absolute minimum of double-edge effects.

Beautiful peripheral highlights

Beautiful peripheral highlights

In keeping with this lens's emphasis on bokeh, it has been designed to minimize vignetting that can distort highlight geometry at the image periphery. Point light sources are reproduced with consistently circular bokeh throughout the image, so that sunlight filtering through or reflecting off leaves, for example, is rendered with serene elegance.

11 blades enhance bokeh beauty

11 blades enhance bokeh beauty

Sony's original circular aperture design has been improved with 11 blades for even greater circularity. Design and materials have been revised to ensure that a almost round aperture shape is maintained whether open or stopped down, and strict circularity standards are applied to ensure that the full beauty of STF bokeh is achieved without compromise.

Get close and explore the details

Get close and explore the details

Because one of the main features of this lens is bokeh, it has been provided with a macro ring switch that extends the lens's range into the macro region where bokeh can be used to great effect. The macro mode provides 0.57m (1.87 ft.) minimum focus with 0.25x maximum magnification, with no compromise in resolution performance.

AF that lets you concentrate on creating

AF that lets you concentrate on creating

A DDSSM (Direct Drive SSM) focus drive system provides fast, precise, quiet autofocus. Fast, unobtrusive AF performance allows the user to concentrate fully on capturing superlative stills or movies. This lens supports both contrast AF and focal plane phase detection AF, making it an ideal match for modern high-performance Sony camera bodies.

Advanced actuators for speed and precision

Advanced actuators for speed and precision

DDSSM (Direct Drive SSM) employs an original Sony piezoelectric motor to directly drive the focus ring. High braking precision means that the focus ring is precisely controlled for the highest possible focus accuracy. It's quiet too, making it ideal for shooting wildlife as well as movies. Manual focus is also smooth and responsive.

Clear, blur-free images without a tripod

Clear, blur-free images without a tripod

Optical SteadyShot image stabilisation is built in, making it possible to achieve maximum subject sharpness with the lower shutter speeds. Image stabilisation in a 100mm mid-range telephoto lens is an advantage for professionals and amateurs alike. Second-generation a7 bodies additionally provide in-body 5-axis stabilisation.

Professional handling and control

Professional handling and control

Other advanced features that enhance operation for still photography and moviemaking include an aperture ring , switchable aperture ring click stops, a Focus Hold button, an AF/MF focus select switch, and a wide focus ring for sure, comfortable control.

High reliability in harsh conditions

In addition to a rubber seal ring at the mount, the overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.

Specifications

Dimensions

Format / Type

    • Format 35mm full frame
    • Best For portrait

Focal Length

    • Focal-Length 100
    • Focal Length (35mm) (APS-C) 150

Stabilisation

    • Image stabilization (SteadyShot) Optical SteadyShot

Filter

    • Filter Diameter 72

Lens Specifications

    • Teleconverter compatibility (x2.0) -
    • Teleconverter compatibility (x1.4) -
    • Minimum Focus Distance 0.85m / 2.79 ft. (at \0.85m-8\ position); 0.57m / 1.87 ft. (at \0.57m-1.0m\ position)
    • Minimum Aperture (F) F20 (T22)
    • Maximum Magnification ratio 0.14 (at \0.85m-8\ position); 0.25 (at \0.57m-1.0m\ position)
    • Maximum aperture (F) F2.8 (T5.6)
    • Lens Groups / Elements 10-13 *excluding APD element
    • Hood Type Round shape, bayonet type
    • Format 35mm full frame
    • Focal-Length 100
    • Focal Length (35mm) (APS-C) 150
    • Circular Aperture Yes
    • Aperture Blades 11
    • Angle of View (APS-C) 16º
    • Angle of View (35mm) 24º

What's In The Box

    • In the Box Accessories Hood (model): ALC-SH147, Lens front cap: ALC-F72S, Lens rear cap: ALC-R1EM

Size and Weight

    • Carton Width (cm) 33.50
    • Carton Height (cm) 26.00
    • Carton Weight (kg) 8.39

Availability

    • Released 2017

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

Request A Price Match

*Terms and Conditions Apply
$
Yes, I consent to receiving promotional and other marketing messages from Sony and understand the Sony Privacy Collection Notice and privacy policy.

I understand that I can opt out of these communications at any time.
We do not share your personal info. See our Privacy Policy for more information.
What can I request for a price match?
Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

A qualifying product

The product must be a matching brand, model number and colour to be eligible.

Available at a qualifying retailer.

We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

Not shown on our exclusions list


See our full list of exclusions


Terms and conditions apply: see here for Price Match Terms
Choose How You Want to Price Match
After reviewing the above criteria, follow the simple steps below:
1 1

Online

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Fill out the form to request a Price Match

Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

In-Store

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Price Match In Store

Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.
Start a live chat Call us on 1300 13 SONY
Set A Price Alert
Let us tell you when the price drops.
Price Alert Set!
We will contact you as soon the price drops.
Set A Price Alert product-image
Send me SMS updates at
Example: +6421234567 or +6491234567
When the price drops below
SEL100F28GM

Yes, I consent to receiving promotional and other marketing messages from Sony & understand that I can opt out of these communications at any time and have read and understood the Sony Privacy Collection Notice and privacy policy.

Sony Scene type logo with orange dot

 

Connect with other photographers in your city and discover competitions, events and articles to make the most of your photographic journey!
Join Scene Now