Dismiss
Price match | available on selected products
Free shipping | on orders over $200 until 31 December 2024*.View shipping notices
Dismiss
 
  1. TV & Home Theatre
  2. Television
  3. 4K HDR Television
  4. Sony | X90 Series - 4K Television
Placeholder carousel.

Add to wishlist

Log in to add to your wishlist.
  1. TV & Home Theatre
  2. Television
  3. 4K HDR Television
  4. Sony | X90 Series - 4K Television

98" X90L | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range HDR | Smart TV (Google TV)

Model: XR98X90L

Add to wishlist

Log in to add to your wishlist.
Delivery
Low Stock
Limited quantity available
Also Available In
55" $2,299.00
65" $2,699.00
85" $4,699.00
75" $3,699.00

Shipping & Delivery: Timeframes shown are subject to change. "Shipping" is defined as departure from warehouse. View our shipping guidelines.
Visa Master American Express Payments Paypal Payments Afterpay
10% Offer

Up to 10% off Sign-up Offer

Enjoy a single use voucher for up to 10% off selected audio when you join MySony^

Why join MySony?

Free Shipping

Free shipping with MySony - no minimum spend required
Why join MySony?

Money Back

30 day love it or your money back on eligible products*
Why join MySony?

$20 Birthday voucher

Celebrate your Birthday with a $20 voucher
Learn More *Terms and Conditions Apply

^Exclusions and Terms and conditions apply. Only for new accounts created on or after 08 Oct 2024 that choose to opt in to news and offers from Sony. Discount applied at cart and is 5% off or 10% off depending on product. Voucher is valid for limited time. Offer is subject to change. Not valid in conjunction with any other offer. Click here for offer details

Would you also like
360 Spatial Sound Mapping 8K 7.2 ch AV Receiver | STR-AN1000
360 Spatial Sound Mapping 8K 7.2 ch AV Receiver | STR-AN1000
Model: STR-AN1000
$1,398.00 NZD
360 Spatial Sound Mapping Dolby Atmos/DTS:X Home Theatre System | HT-A9
360 Spatial Sound Mapping Dolby Atmos/DTS:X Home Theatre System | HT-A9
Model: HT-A9
$2,499.95 NZD
Have you Registered your product?
Request a price match*
$9,999.00 NZD
Top

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Amazing brightness. Piercing contrast.
Intense contrast, feel the depth
Intense contrast, feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Extended colour volume, now see every shade and hue
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™, our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.
Intelligent motion processing for fast-moving, blur-free scenes
Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Synchronised. Sound and picture harmony.
Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
Acoustic Center Sync
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Auto HDR Tone Mapping
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Various features in HDMI 2.1
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Seamless Edge. Almost no bezel.
Seamless Edge. Almost no bezel.
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.

Key Features

Proximity Alert

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Optimising brightness and power consumption

Optimising brightness and power consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

What you want to watch all in one place

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Specifications

Display

    • Display resolution (H x V, pixels) 3840 x 2160
    • Backlight type Direct(Full Array LED)
    • Display type LCD
    • TV Viewing Angle -
    • Clarity enhancement XR 4K UpscalingDual database processingXR Super Resolution

General

    • Best For gaming

Network Connectivity

    • Internet Browser Yes

Connectivity

    • Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
    • USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
    • USB drive format support FAT16/FAT32/exFAT/NTFS
    • RS-232C Input(s) No
    • IF (Satellite) Connection Input(s) No
    • HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
    • HDCP HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
    • Chromecast Built-in Yes
    • Apple AirPlay Yes
    • Apple HomeKit Yes
    • Features specified in HDMI 2.1 4K120/eARC/VRR/ALLM

Built-in tuners

    • TV System (Digital Terrestrial) DVB-T/T2
    • TV System (Digital Cable) -
    • CI+ -

Design features

    • Stand design Aluminum Slim Wedged Stand

Interface

    • USB ports 2(Side)
    • RF (Terrestrial/Cable) Connection Input(s) 1(Side)
    • HDMI inputs total 4(4Side)
    • Ethernet inputs 1(Side)
    • Digital Audio Output(s) 1(Side)
    • Composite Video Input(s) Hybrid with S-Center Speaker Input x1(Side, Mini jack)
    • Component Video (Y/Pb/Pr) Input(s) No
    • Audio Output(s) -
    • Headphone Output(s) 1(Side)
    • Subwoofer Output(s) -

Picture and Audio Features

    • Sound modes Standard, Dialog, Cinema, Music, Sports, Dolby Audio
    • Picture modes Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated
    • Motion enhancer XR Motion Clarity, Auto mode
    • HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
    • Audio Description (Audio Key) Yes
    • Auto Calibration with Calman Yes
    • Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
    • Sensor Light
    • Acoustic Auto Calibration Room & User Position Compensation
    • Voice Zoom Voice Zoom 2
    • Netflix Calibrated Mode Yes

Special features

    • USB HDD Recording No
    • On/Off Timer Yes
    • Electronic Program Guide (EPG) Yes
    • HDMI-CEC Yes

Eco and energy saving

    • Power Consumption (in standby) 0.5 W
    • Mercury content(mg) 0.0 mg
    • Presence of lead -
    • Screen Size (cm, measured diagonally) 248 cm

Dimensions and Weight

    • Weight of Package Carton (Gross) Approx. 91 kg
    • VESA® Hole Pitch(W x H) 600 x 400 mm
    • Weight of TV without Stand Approx. 67.2 kg
    • Weight of TV with Stand Approx. 68.9 kg
    • Screen Size (cm, measured diagonally) 248 cm
    • Dimension of TV without Stand (W x H x D) Approx. 2199 x 1255 x 85 mm

Availability

    • Released 2023

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

Request A Price Match

*Terms and Conditions Apply
$
Yes, I consent to receiving promotional and other marketing messages from Sony and understand the Sony Privacy Collection Notice and privacy policy.

I understand that I can opt out of these communications at any time.
We do not share your personal info. See our Privacy Policy for more information.
What can I request for a price match?
Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

A qualifying product

The product must be a matching brand, model number and colour to be eligible.

Available at a qualifying retailer.

We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

Not shown on our exclusions list


See our full list of exclusions


Terms and conditions apply: see here for Price Match Terms
Choose How You Want to Price Match
After reviewing the above criteria, follow the simple steps below:
1 1

Online

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Fill out the form to request a Price Match

Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

In-Store

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Price Match In Store

Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.
Start a live chat Call us on 1300 13 SONY
Set A Price Alert
Let us tell you when the price drops.
Price Alert Set!
We will contact you as soon the price drops.
Set A Price Alert product-image
Send me SMS updates at
Example: +6421234567 or +6491234567
When the price drops below
XR98X90L

Yes, I consent to receiving promotional and other marketing messages from Sony & understand that I can opt out of these communications at any time and have read and understood the Sony Privacy Collection Notice and privacy policy.

Sony Scene type logo with orange dot

 

Connect with other photographers in your city and discover competitions, events and articles to make the most of your photographic journey!
Join Scene Now