Ultra Wide Converter
Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
- Designed for use with SEL16F28 and SEL20F28
- Ultra wide view with high quality optics
- Easy-to-attach bayonet mechanism with lock
Experience the imposing wide perspective
For a broader view attach the ultra wide converter to the SEL16F28 or SEL20F28 lenses. The bayonet type attachment makes it easy to secure the lens and start shooting.
- Minimum Focus Distance 0.18 m
- Maximum Magnification ratio 0.059 ; 0.086
- Lens Groups / Elements 3/3
- Focal Length (35mm) (APS-C) 18 ; 24 mm
- Angle of View (APS-C) 103º ; 88º
What's In The Box
- In the Box Accessories Lens front cap, Lens rear cap, Carrying case
Size and Weight
- Width (cm) 7.00
- Height (cm) 10.00
- Weight (kg) 0.26
- Carton Width (cm) 21.00
- Carton Height (cm) 11.00
- Carton Weight (kg) 2.88
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