Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
Aim farther — Upgrade your view
Take a better look at all you aim for, with the world's smallest2 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
- 18.2 MP Exmor R CMOS sensor
- ZEISS Vario-Sonnar T* 30x optical zoom lens
- High-contrast, retractable OLED Tru-Finder
30x zoom lens with ZEISS quality built in
The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.
Exmor R CMOS sensor for extra sensitivity
The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.
BIONZ X for more detail and less noise
To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.
OLED Tru-Finder improves the view
The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality.
180-degree tiltable LCD monitor for easy framing
The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.
One-touch remote and one-touch sharing
One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.
More flexible movie formats
The new XAVC S format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you're shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing.
GPS charts your course
The built-in GPS geotags photos and movies, so you can track your trip's shooting locations precisely. Later, to relive the fun that's been captured in the footage, use Sony PlayMemories Home software to recall journeys, wherever on Earth you shot them on camera. With Map View mode, the path and images of a journey appear on a trail map.
Control ring and grip take hold
For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times.
Intelligent Active Mode keeps blur away
Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action.
P/A/S/M modes for exposure as you like it
Put your creative intentions in motion with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These modes provide you with all the flexibility that you need to manually control exposure and adjust background blur in order to capture the image that you're looking for.
Customisable settings for personal command
Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customisable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function, and adjust function parameters via the control ring or rear control wheel.
Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Digital level gauge for even framing
The camera's digital level gauge uses easy-to-read graphics to indicate clearly whether the camera is level and enables fine adjustment of horizontal alignment during shooting. It's useful for avoiding the occurrence of camera roll, to help ensure that your shots look steady and well-framed.
PlayMemories Camera Apps add personality
Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality - they are the ultimate means of personalising your camera to fulfill your photographic aims. Note: Services availability depends on region.
Size and Weight
- Dimensions (W x H x D) 102.0 x 58.1 x 35.4 mm
- Weight 218 g (Body only)245 g (With battery and media)
- Number of Pixels (Effective) 18.2MP
- Sensor Type 1/2.3\ type (7.82mm) Exmor R CMOS sensor
- Brightness Control Auto, Manual (5 steps)
- Screen Type 3.0'' (7.5 cm) (4:3) / 921,600 dots / Xtra Fine / TFT LCD
- Viewfinder 0.2-type electronic viewfinder
- Clear Image Zoom Still Image: 18M Approx. 2.0x / 10M Approx. 2.7x / 5.0M Approx. 3.8x / VGA Approx. 15x / 13M (16:9) Approx. 2.0x / 2.1M (16:9) Approx. 5.1x / Movie: Approx.60x
- Digital Zoom (Still Image) Up to 120x (VGA)
- F-number (Maximum Aperture) F3.5 (W) - 6.4 (T)
- Focal length f=4.1-123 mm
- Lens type ZEISS Vario Sonnar T* Lens
- Bracketing Yes
- Built-in Flash Range ISO Auto: Approx. 0.3m to 5.4m (W) / Approx. 2.5m to 3.0m (T)
- Continuous Shooting Speed (Maximum) (Maximum Number of Recording Pixels) 10 fps (for up to 10 shots)
- Exposure Compensation +/- 3.0 EV, 1/3 EV step
- Flash Mode Auto / Flash On / Slow Synchro / Rear Sync / Flash Off
- Focus Mode Single-shot AF, Continuous AF, DMF, Manual Focus
- Focus Type Contrast detection AF
- Image Processor BIONZ X
- ISO Sensitivity (Movie) ISO 80-3200
- ISO Sensitivity (Still Image) ISO 80-12800
- Light Metering Mode Multi Pattern;Center Weighted;Spot
- Panorama (Shooting) Intelligent Sweep Panorama (supports 360 format)
- Photo Creativity Yes
- Picture Effect Movie: Toy camera;Pop Colour, Posterization, Retro Photo, Soft High-key, Partial Colour, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolour, Illustration / Still Image: Toy camera, Pop Colour, Posterization, Retro Photo, Soft High-key, Partial Colour, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolour, Illustration
- Scene Selection Portrait;Advanced Sports Shooting;Landscape;Sunset;Night Scene;Handheld Twilight;Night Portrait;Anti Motion Blur;Pet Mode;Gourmet;Beach;Snow;Fireworks;Soft Skin;High Sensitivity
- Self-Timer Off / 10sec. / 5sec. / 2sec. / 3 consecutive shots with 10sec. 5sec. or 2sec. delay selectable / 3 consecutive bracketing shots with 10sec. 5sec. or 2sec. delay selectable
- Shutter Speed iAuto (4\ - 1/2000) / Program Auto (1\ - 1/2000) / Aperture Priority (8\ - 1/2000) / Shutter Priority (30\ - 1/2000) / Manual (30\ - 1/2000)
- Steadyshot Optical Stedyshot
- White Balance Modes Auto;Daylight;Shade;Cloudy;Incandescent;Fluor.: Cool White;Fluor.: Day White;Fluor.: Daylight;Flash;Custom;One Push, One Push Set
- Flash Type Built-in, manual pop-up
- Input and Output Terminals Multi/Micro USB TerminalHi-Speed USB (USB2.0)Micro HDMI
- Wireless Capabilities Wi-FiNFC One-touch functionality
- Playback Functions BRAVIA Sync (Control for HDMI);Auto Orientation;Slide Show;Forward/Rewind (Movie);Delete;Protect;Motion Shot Video;Beauty Effect;9/25-frame index view
- Battery Life (CIPA, Still Images) Up to 390 shots / 195 minutes
- Power Consumption (Camera Mode) Approx. 1.4W with LCD monitor and Approx. 1.5W with viewfinder (CIPA standard)
- Compatible Recording Media Memory Stick Duo;Memory Stick PRO Duo;Memory Stick PRO Duo(High Speed);Memory Stick PROHG Duo;Memory Stick Micro;Memory Stick Micro (Mark2);SD Memory Card;SDHC Memory Card;SDXC Memory Card(UHS-I);microSD Memory Card;microSDHC Memory Card;microSDXC Memory Card
- GPS Yes
- Movie Recording Mode (NTSC) AVCHD (up to 1,920x1,080/60p at 28Mbps) / MP4 (up to 1,920x1,080/60fps at 28Mbps)
- Recording Format Still Image: JPEG(DCF Ver.2.0,Exif Ver.2.3,MRF Baseline complians);Movie: XAVC S, AVCHD format Ver.2.0 compatible, MP4
- Still Image Resolution 3:2 mode: 16M (4,896x3,264) / 8.9M (3,648x2,432) / 4.5M (2,592x1,728), 4:3 mode: 18M (4,896x3,672) / 10M (3,648x2,736) / 5M (2,592x1,944) / VGA, 16:9 mode: 13M (4,896x2,752) / 7.5M (3,648x2,056) / 2.1M (1,920x1,080), 1:1 mode: 13M (3,664x3,664) / 7.5M (2,736x2,736) / 3.7M (1,920x1,920), Sweep Panorama: Wide (7,152x1,080/4,912x1,920), Standard (4,912x1,080/3,424x1,920), 360(11,520x1,080)
This product is searchable
Search for this product by using any of the following codes or IDs